When The Hoxton opened its doors in 2006, it represented a welcome wake-up-call for London’s hotel guests – and a revolution for London’s hoteliers. From that moment there was no longer any need to sacrifice style for budget: The Hoxton combines destination sleeping, drinking and dining with rates that start from £1 a night.

Built from new on the site of an old car park, set on the fringes of the City and a stone’s throw from Liverpool Street railway station, the luxury East London hotel was planned meticulously right from the start.  From the rubble rose a hotel phenomena.

With its luxe-industrial look and laid-back ambience allows the luxury London hotel to sit easily in the up-and-coming district from which it takes its name. Its sharp interiors, classily casual restaurant and bar, and quirky details, conjure up an enticing and distinct style.

Over the six upper floors, each of the 205 guest rooms is cleverly designed to maximise comfort, space and style. Puffy duck-down duvets and 300 thread count linen deck the beds with their money-no-object mattresses. Sandy walls are mercifully bare of prints and posters, instead etched with a relief study of the City of London’s skyline.

At the luxury London hotel, which is perfectly positioned for those heading to the games in East London, they are loathe to take advantage of visitors to city and are instead welcoming them to The Hoxton on their usual rates….and a very special £1 sale!

At midday on June, 26, five rooms for every night of the Olympics (from July 1 to September 30) will go on sale for just £1.

For reservations or bookings visit hoxtonhotels.com.